Earned Media Examples
Here are just a few examples of the earned media generated in the last decade. The majority was during the time when PR was a main priority. Fortunately, we still maintain many of my media contacts.
DBJ
Through our almost decade-long partnership with the Dallas Business Journal (DBJ), we’ve been able to generate earned media for my collaborators, provide thought leadership, and receive award recognition through the publication.
SXSW VR provided by 900lbs of Creative - sold and led this VR project with SXSW.
Dialexa announcement - earned media for a high-growth tech company.
Addison Treehouse Helps Entrepreneurs Grow - thought leadership.
Women in Tech - award highlight.
Softtek
We earned this media for Softtek, across the U.S. and regionally in North Texas.
Dallas Morning News: Softtek relocates to Dallas
Dallas Innovates piece: Softtek’s Dallas HQ move
D Magazine: Softtek relocates to Addison
D Magazine profile on Marcos Jimenez, Softtek US CEO
Dallas Business Journal: Softtek’s North American headquarters gets new CEO
Dallas Business Journal: New leader at Softtek for U.S., Canada sees rapid 'pace of innovation'
Addison Magazine: Sofftek Welcomes New US & Canada CEO
Latino Leaders Magazine: How Industry Upstart Softtek Drives Technology Innovation
Microsoft
We’ve collaborated with Microsoft in many different capacities. This is earned media generated for them for a community event Mean Gean spearheaded, which included a fireside chat with Apollo astronaut (and the youngest moonwalker) Charlie Duke.
Addison Treehouse
This earned media was part of a larger integrated marketing strategy to create brand awareness for The Addison Treehouse and the DEC (Dallas Entrepreneur Center).
Dallas Morning News: Addison Treehouse youth mentorship program - this is a call for applicants for a program that we created and executed.
Addison Magazine: Addison Treehouse youth mentorship program - here are the results of the program.
Success North Dallas interview - this organization asked us to provide a soundbite to help promote their events.
Ryzr interview - this is an interview with a startup.