Most marketing problems
aren't marketing problems.
This page tells you which one yours is.

Read the questions. The ones that hit hardest tell you which discipline you actually need and which kind of engagement to ask us about. No form to fill out. No gated PDF. Just the information.

  • In diverse industries, constantly reaching KPIs and goals. In today’s AI world, you want someone with unique experience, so you can stand out from the crowd.

  • The breadth of experience is the point! That’s what fuels the creative approach that helps you win.

  • Dallas Business Journal’s “Women In Tech”. Success Magazine’s 2024 Women of Influence. Human Rights award in Chicago.

Who We’ve Worked With

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// THE DIAGNOSTIC

read the
questions

Each one points to a discipline we keep coming back to. Where you flinch is where the work is.

  • If sales does not trust the SQLs, the funnel is a fiction. And from our exprience, a lot of funnels are fiction. We rebuild demand systems from the account, not the impression.

    → SMART →

  • Coalitions move markets. We've built them with Microsoft, Walmart, World Economic Forum, SXSW and dozens of others.

    → STRONG →

  • Or worse yet, is the market not even talking about you at all? We create strategies that incorporate creative integrated campaigns that people want to engage with and journalists want to write about.

    → STRATEGIC →

  • Most strategy problems are clarity and alignment problems wearing strategy clothes. We get sales, marketing, partnerships and others excited and rowing in one direction.

    → SMART + STRONG →

  • We've stood up GTM in Southern Africa (Botswana, South Africa, the SADC region) with on-the-ground partner networks. Latin America, too.

    → FRONTIER →

  • It will if your champions own it. Mean Gean training is part of every project. We create strategies, systems and playbooks simple enough for people to actually adopt. No MBA or PhD required.

    → TRANSFORMATION →

Note from Paula

I've worked in rooms where the budget was $1M USD and rooms where the entire marketing team was me (and the budget was literally $0). I’ve had success in both arenas. And what I’ve learned firsthand is that the work that travels does the same thing in both rooms. The unique experience is the “secret weapon”.

our services

An illustration of a person wearing a luchador mask, holding a coin, with a rising bar graph and an upward arrow symbolizing financial growth or business success.

SMART: Mean Gean Demand Generation

We build integrated systems across sales and marketing that generate high-quality Sales Qualified Leads (SQLs) and measurable pipeline velocity.

  • What this is:  a holistic demand generation strategy & campaign(s) execution that can incorporate: 

    • Community building 

    • Marketing 

      • social media, newsletters, events, earned media, ABM lite, etc

    • PR 

    • Sales & Marketing alignment

    • Strategic communications

  • Results: sales qualified leads & opportunities

A graphic illustration depicting a handshake with three human figures and a face mask symbol above them, representing teamwork, cooperation, and health safety.

STRONG: Community, Partnerships, Field Marketing

We build partner and ABM program structures that drive pipeline, align stakeholders, and accelerate growth through targeted execution and internal champion training.

  • Partner program starter kit 

    • Operational setup, ABM lite, targets, goal setting, pitch, mutual value props, cross-departmental alignment

  • Co-marketing calendar + event strategy (includes execution support)

  • “Mean Gean” training for internal champions (BRMs/SMEs)

    • Bootcamps on positioning, leveraging cross-departmental alignment, stakeholder management, and follow-up strategy

  • Results: stronger partner ecosystems, increased visibility, qualified opportunities, and accelerated pipeline growth

Black and white icon of a presentation board with a sports strategy or game plan diagram, including an arrow and several X marks, and a small stylized lion face.

STRATEGIC: Creative Go-To-Market Strategies

We build cohesive, creative go-to-market strategies that align teams, messaging, and relationships to drive market entry, adoption, growth, and retention.

  • Breaking into your market (with special experience in Southern Africa expansion)

  • Cross-departmental alignment (i.e. Sales + Marketing + Operations)

    • Can include talk tracks, decks, case studies, etc.

  • Relationship building & retention 

  • Executive messaging and creative thought leadership - break from the status quo

  • Results: clear, unique market positioning, faster market entry, stronger executive credibility, aligned internal teams, and accelerated pipeline, adoption, and revenue growth

You are not alone. Let’s do this.

If you're interested, complete the form with a few details about your goals.