20 YEARS · ACROSS INDUSTRIES · SAME approach
Smart strong strategic
And simple enough to actually adopt
A level 1 trauma clinic. A public-private partnership in Texas. Walmart. Microsoft. SXSW. Chicago’s Mayor’s Office. Africa’s most stable government. Same approach. Same kind of results. And proven at every budget, from $0 to $1M USD.
Work Featured In
by the numbers
Twenty years
Receipts attached
$90M
Pipeline generated in 18 months
200%
Organic website traffic increase in 3 months
17
Countries trained
12+
Industries - same approach
50%
Membership growth - monthly
$1M
Marketing budget managed
our Services
Three proven disciplines. Here's what we've done (repeatedly, across industries) and what we'll do for you.
01
SMART
Unique, thoughtful demand gen
From enterprise IT to public-sector economic development - the approach adapts. The results don't.
02
STRONG
Coalitions & partnerships
No organization grows alone. We've built coalitions with MSFT, Walmart, World Economic Forum, and dozens of others.
03
strategic
Comms+outreach, on your terms
In 20 years we've seen what happens when orgs let the market define them. We don't let that happen.
Have you seen the marketing menu of tactics yet?
TWO DECADES OF EVIDENCE
The Proof
Different industries, different scale, same underlying approach, same kind of results. The breadth is the point.
Enterprise IT
$3M
ROI ON 1 ROUNDTABLE
Repurposed playbook. $15K cost. Unique community events at the executive level.
Global Tech
$40M
IN 9 MONTHS
A nationwide ABM strategy designed and implemented across multiple industry verticals simultaneously.
Public-Private
0→#1
TOP STARTUP COMMUNITY IN TX
Recognized as the most active startup community in the state in 11 months.
Non-Profit
25%
SPONSORSHIP GROWTH IN 6 MONTHS
Targeted marketing and relationship-building for a global 501c3.
Community
700+
PEOPLE HELPED IN 1 YEAR
From idea to “sold”: launched a grassroots mutual aid group in Chicago based on partnerships.
Storytelling
95%
EARNED MEDIA IN 20+ YEARS
We don’t pay for exposure. We create initiatives people want to talk about.
who we’ve worked with
Paula Gean, FounderAbout Paula
Why would you hire us over anyone else?
Most executives are highly specialized in an industry or a channel. SaaS, or healthcare, or events, or ABM. Paula has always been different.
She’s applied the same people-first, alignment-centric approach across settings. From rural trauma clinics and public-private partnerships to a $1B global tech firm, Africa’s most stable country, Fortune 500s, nonprofits, the City of Chicago, the City of Dallas, and many more. Consistently achieving goals, because good marketing fundamentals hold everywhere: people engage with real authenticity, clarity drives growth, and a strong narrative (plus strategic outreach) can change lives.
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Advisory Board Member
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Speaker at Crown Family School of Social Work, Policy, and Practice | Leadership and Team Dynamics Courses
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Head of Partnerships & Alliances | U.S. Director of Marketing | Global Leader of Sales Transformation
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Global Shapers City of Dallas Leader
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Registered Yoga Teacher | Avid Camper | Award-Winning Human Rights Advocate | Dallas Business Journal Award: Women In Tech